Privacy Policy
Effective Date: 19 October 2025
1. Introduction
This Privacy Policy explains how iLoveLondon.com (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit our website or interact with our content. By using this website, you agree to the terms of this Privacy Policy.
We are committed to protecting your privacy in compliance with the UK GDPR and the Data Protection Act 2018.
2. Who We Are
iLoveLondon.com is an independent travel guide and affiliate partner of GetYourGuide. Our website provides travel information and displays tours and activities through GetYourGuide widgets.
Contact Email: info@ilovelondon.com
Website: https://www.ilovelondon.com
3. Information We Collect
We do not collect personal information directly unless you voluntarily provide it (for example, by contacting us via email).
However, when you visit our site, certain information may be collected automatically through cookies or third-party widgets, including your IP address, browser, device type, pages visited, and referring website.
4. Cookies and Tracking Technologies
Our website uses cookies to improve user experience and analyse traffic. You can control or delete cookies through your browser settings.
Types of Cookies We Use:
- Essential cookies – required for basic functionality.
- Analytics cookies – help us understand visitor behaviour (e.g. Google Analytics).
- Affiliate tracking cookies – used by GetYourGuide to record bookings made through our links or widgets.
5. GetYourGuide Widgets and Affiliate Links
iLoveLondon.com participates in the GetYourGuide Partner Programme. When you interact with GetYourGuide widgets or booking links, you are redirected to GetYourGuide.com, which may use cookies and tracking to manage your booking.
All bookings and personal data entered on GetYourGuide are handled under their own Privacy Policy. iLoveLondon.com does not process customer payment or booking details.
6. Analytics and Statistics
We may use tools like Google Analytics to measure website performance. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
7. Data Sharing and Disclosure
We do not sell, rent, or share your personal data except when required by law, to protect our rights, or as part of affiliate tracking for commission purposes.
8. Data Security
We use reasonable technical and organisational measures to protect your data from unauthorised access or disclosure. However, no method of online transmission is completely secure.
9. Your Rights
You have the right to access, correct, delete, or object to the processing of your data under UK GDPR. To exercise these rights, contact us at info@ilovelondon.com.
10. External Links
Our website contains links to third-party websites, including GetYourGuide.com. We are not responsible for their content, privacy practices, or security.
11. Updates to This Policy
We may update this Privacy Policy periodically. The most recent version will always be displayed on this page with the updated effective date.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at info@ilovelondon.com.