Privacy Policy
Effective Date: 19 October 2025
1. Introduction
This Privacy Policy explains how iLoveLondon.com (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit our website or interact with our content. By using this website, you agree to the terms of this Privacy Policy. We are committed to protecting your privacy in compliance with the UK GDPR and the Data Protection Act 2018.
2. Who We Are
iLoveLondon.com is an independent travel guide and affiliate partner. Our website provides travel information, digital products, and displays tours and activities through third-party widgets.
Contact Email: info@ilovelondon.com
Website Name: iLoveLondon.com
3. Information We Collect
We do not collect personal information directly unless you voluntarily provide it (for example, by contacting us via email).
When you browse our website, certain information may be collected automatically through cookies or third-party tools, such as:
- IP address
- Browser type
- Device information
- Pages visited
- Referring source
- General interaction behaviour
This information helps us improve site performance and understand how visitors use our content.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your browsing experience and analyse website traffic. You may control or delete cookies through your browser settings at any time.
Types of Cookies Used:
- Essential cookies: Required for basic site functionality.
- Analytics cookies: Help us understand visitor behaviour and improve the site.
- Affiliate tracking cookies: Used by our partners to record purchases or bookings made through our links or widgets.
5. Third-Party Widgets, Affiliate Links & Digital Products
iLoveLondon.com participates in affiliate programmes. When you click on affiliate links or interact with third-party widgets, the relevant provider may use tracking tools to manage your purchase or booking.
If you buy digital products from our website, payment and delivery may be handled through secure third-party platforms. We do not store or process payment card information.
Personal information submitted during bookings, purchases, or interactions with third-party services is handled under the respective provider’s own privacy policy.
6. Analytics
We may use analytics tools to measure website performance, monitor traffic, and understand visitor behaviour. You can opt out of analytics tracking via your browser settings or privacy tools.
7. Data Sharing and Disclosure
We do not sell, rent, or trade your personal data.
We may share data only in the following circumstances:
- When required by law
- To protect our legal rights
- To support affiliate tracking
- To enable secure payment processing
- To deliver digital products
We do not receive or store your booking or payment details from third-party providers.
8. Data Security
We use reasonable technical and organisational measures to protect your data against unauthorised access, loss, or misuse. However, no method of transmitting or storing information online can be guaranteed completely secure.
9. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request corrections to inaccurate information
- Request deletion of your data
- Object to certain types of processing
- Withdraw consent, where applicable
To exercise these rights, contact us at: info@ilovelondon.com.
10. External Links
Our website may contain links to external websites or services. We are not responsible for the content, privacy practices, or security of these external sites. Visiting third-party websites is at your own discretion.
11. Updates to This Privacy Policy
We may update this Privacy Policy periodically. The most recent version will always appear on this page with the updated effective date. Continued use of the website signifies your acceptance of the revised policy.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at: