I Love LondonThe three words you've seen on every souvenir stall in London — now put to work!

Plan London and spend less

Est. 20122026 Edition

35 area guides.11 useful tools.

Plan costs, transport and time before your trip, keep using every guide and tool offline around London, and return for freshly checked direct-booking offers.

£4.99
  • One-time payment
  • No subscription
  • No scheduled expiry
  • Works offline — even on the Tube
  • All 35 London area day guides
  • All 11 London planning tools
  • 19 verified offers - checked weekly
  • £47.11 fixed ticket savings
  • Plus a second London Zoo visit free

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The top of the Marylebone area guide on I Love London, showing the guide title, introduction and its section menu.

Included with access

Thirty-five complete area day guides

Each guide is a full day worth of planning for one area of London — not a list of attractions. The highlights are put in a sensible order, with rough costs, timings and the practical details you would otherwise be hunting for on your phone halfway down the street. Every guide contains:

  • OverviewWhat the area is really like, who it suits, and our verdict on whether it deserves your day.
  • Visitor mapA map of the area, with the highlights listed beside it, so you can see how everything fits together.
  • Things to doEight recommendations in a sensible order, each with rough cost, time to allow and a local tip.
  • A perfect dayAn hour-by-hour route that links the highlights without doubling back on yourself.
  • Food & drinkWhere to stop at different moments of the day, and how to check hours and book ahead.
  • Useful tipsThe things worth knowing first: what is free, what needs booking, what to skip.
  • Getting thereTube, rail and walking options, with the best station for each part of the area.
  • FAQsShort answers to the questions visitors ask most about the area.

Get access — £4.99

The Marylebone guide. All 35 areas follow the same structure, so you always know where to look.

11 with access + 1 free

Twelve London planning tools

Tools 1–11 are included with paid access. Tool 12, the London Emergency & Healthcare Card, is free for everyone.

1

Daily Budget Estimator

Estimate food, travel, attractions and entertainment costs.

2

Airport Transfer Calculator

Compare routes and costs from London’s six airports.

3

Tube Fare Calculator

Estimate pay-as-you-go fares and daily caps.

4

Walk It Instead

Compare selected Tube journeys with walking time and distance.

5

London Zone Finder

Check the fare zone for stations and neighbourhoods.

6

Attraction Pass Calculator

Compare attraction prices with the cost of a sightseeing pass.

7

Child & Teen Fare Checker

Work through London transport options for younger visitors.

8

Luggage Storage Locator

Compare storage choices near major London stations.

9

Tipping Calculator

Work out what, if anything, to tip in restaurants, pubs, taxis and hotels.

10

Free Museums Savings Calculator

Total your paid attractions alongside London’s free museums.

11

London Packing Planner

Build a month-specific packing list from Heathrow climate averages and your trip length.

12Free

London Emergency & Healthcare Card

Essential numbers, NHS service guidance and a printable personal emergency card.

Open the free tool →
19verified offers
£47.11fixed ticket savings

New with access

Current London discounts, checked for you

Use genuine offers from attractions and experiences that tourists can book directly with the company providing them. Each listing shows the price, saving, expiry date, conditions and official booking link.

  • New offers researched monthly and checked weekly
  • £47.11 fixed ticket savings from £301.19 of qualifying purchases
  • Plus a second London Zoo visit free
  • No coupon sites or unverified prices

London discounts are refreshed monthly and checked weekly, so you can purchase access while planning your trip and return closer to your visit for the latest available offers.

The advertised offer count and savings relate to current offers and may change. The £47.11 fixed saving uses 10 non-overlapping offers. The Zoo offer requires a qualifying first visit and provides a like-for-like return visit; dates and conditions apply.

Get access — £4.99