Top 10 Attractions
A visit to London is only complete with experiencing its top 10 sights.
So ensure you have a well-planned itinerary to make the most of your time and take advantage of these must-see attractions in the capital.
From the iconic London Eye to the historic Tower of London, the top 10 tourist attractions in the capital city are a must-visit.
Many of these landmarks are even free to explore.
For families, there are plenty of kid-friendly options, such as the SEA LIFE London Aquarium and the interactive Science Museum.
You can also immerse yourself in the culture at London museums, catch a glimpse of Buckingham Palace, or snap a picture of Big Ben – just a few of the many iconic places to go in London.
These top 10 attractions are based on visitor numbers, so plan your trip to London now and take advantage of these popular spots.
Book tickets at ilovelondon.com for the top 10 bookable London attractions.
1. The London Eye
Board one of the 32 glass pods of the London Eye for a breathtaking view of London’s renowned landmarks.
Enjoy panoramic 360-degree views as the capsule gracefully rotates over the Thames River.Read More
Prices from £32.50
2. Tower of London
Explore the world-renowned Tower of London with a Yeoman Warder tour guide.
Delve into its 900-year history as a royal palace, prison, place of execution, arsenal, jewel house, and even a zoo.
Admire the White Tower, step into a medieval king’s bed-chamber, and marvel at the stunning Crown Jewels.Read More
Prices from £29.90
Image courtesy of Madame Tussauds London.
3. Madame Tussauds London
At Madame Tussauds, London, encounter some of the most famous personalities worldwide.
From Shakespeare to Taylor Swift, meet influential figures from entertainment, sports, politics, and royalty.
Pose with Usain Bolt, get up close with Beyoncé, or experience the Marvel Universe 4D Adventure.Read More
Prices from £33.50
SEA LIFE London aquarium. Image courtesy of Merlin Entertainment Group.
4. SEA LIFE London
Indulge in the beauty of the ocean at SEA LIFE London.
Observe over 400 species, including sharks, stingrays, moray eels, and clownfish, at this beautiful aquarium. Marvel at the gorgeous green sea turtles and challenge yourself on the daring glass “shark walk.”
Enhance your knowledge with daily talks and feeding demonstrations.Read More
Prices from £29
image courtesy of Warner Bros. Entertainment Inc. and Harry Potter publishing rights © JKR.
5. Warner Bros. Studio Tour London
Experience the magic of the Harry Potter films like never before with the Warner Bros. Studio Tour London – The Making of Harry Potter.
Take a behind-the-scenes look at the sets, costumes, and props used in all the movies and walk through some iconic locations, such as the Great Hall, Dumbledore’s office, and Hagrid’s hut.
This tour is the ultimate adventure for any Harry Potter fan.
Prices from £94
6. Westminster Abbey
As one of London’s most significant UNESCO World Heritage Sites, Westminster Abbey is the site of many historical ceremonies, including coronations and royal weddings.
Admire its stunning architecture, pay your respects at the final resting places of monarchs, and visit Poets Corner, where literary greats such as William Shakespeare and Jane Austen are interred.
Prices from £27
7. Buckingham Palace
Discover the lavish lifestyle of royalty with a limited-time summer visit to this renowned London palace.
Explore the magnificent State Rooms and admire a variety of treasures and artefacts.
Take in a special exhibition before concluding your self-guided tour in the charming gardens, complete with the iconic lake.
Prices from £30.00
8. IFS Cloud Cable Car
Soar above the Thames with the IFS Cloud Cable Car, offering breathtaking city views.
Depart every 30 seconds from Greenwich Peninsula and the Royal Docks and take in the sights during the day or the city’s sparkling lights at night.
The flight lasts between 5 to 10 minutes, varying with the time of day.
Prices from £5.00
9. The View From The Shard
Experience a one-of-a-kind view of London’s skyline from great heights with a visit to The View from The Shard’s observation deck.
Located 800ft (244m) up Western Europe’s tallest building, you’ll have panoramic views stretching up to 40 miles (64km) and be able to spot notable landmarks like the London Eye, St. Paul’s Cathedral, and Wembley Stadium.
Prices from £28.00
10. Shrek’s Adventure! London
Join Shrek’s Adventure! London for a fun-filled trip through the Shrek universe with Donkey as your tour guide.
Explore ten live shows inspired by fairytales, including a mirror labyrinth and Shrek’s swamp, perfect for the whole family.
Prices from £24.00
More Things to do in & near London
Hop-on Hop-off London Bus Tour
Embark on a hop-on, hop-off sightseeing tour to discover the famous landmarks of London.
You can travel at your leisure with the flexibility to choose a 24, 48, or 72-hour ticket.
Enjoy the scenic cruise along the Thames River and admire the breathtaking views.
Prices from £36.90
Westminster to Greenwich River Thames Cruise
Experience the beauty of London on a River Thames cruise, either a one-way or a round trip from Westminster to Greenwich.
Enjoy listening to informative audio commentary while taking in the sights, including famous landmarks like the Tower of London.
Prices from £14.00
Discover the history and riches of Windsor Castle with this entry ticket.
Take a tour of the State Apartments and gain insights into the castle’s past while admiring pieces from the royal collection.
Prices from £28.00
Secure your entrance ticket to ZSL London Zoo in advance and immerse yourself in a world of nearly 15,000 animals in the heart of the city, surrounded by the stunning Regent’s Park, historically listed buildings, and picturesque gardens.
Prices from £28.50
From London: Stonehenge Half-Day Trip with Audio Guide
Discover the mysteries of the legendary Stonehenge on a trip from London, complete with included entry tickets.
Explore the site with a downloadable audio guide and uncover the secrets of this ancient stone circle.
Prices from £58
From London: Full-Day Cotswolds Small-Group Tour
Embark on a leisurely Cotswolds day tour from London and immerse yourself in picturesque scenery, winding through narrow country roads and visiting historic towns and villages.
Enjoy a relaxed day exploring the charming Cotswold region.
Prices from £69